Yesto Clothing was born in 2020 in the calm hill towns of Malabar, where quality textiles and skilled tailoring have always been a part of everyday life. Inspired by this culture, our founder Ayoob Khan, began the brand with a simple but powerful idea—create clothing that people can trust without worrying about price, durability, or originality.

The journey started with small experiments: studying fabrics, improving stitching methods, and understanding what families truly expect from everyday wear. These learnings slowly shaped a full-fledged production unit where every step—designing, cutting, stitching, and finishing—is done in-house with dedication.

In the early days, the team worked with limited resources but unlimited passion. Every new design, every pattern, and every batch of fabric became a lesson in craftsmanship. Over time, Yesto Clothing built a reputation for reliable quality and genuine customer care, helping the brand grow beyond a neighbourhood label.

Today, Yesto Clothing stands as a proud Malabar-born brand offering premium Kids Wear, Men’s Shirts, and Pants. Even as we grow, the heart of the brand remains the same—deliver original, comfortable, and long-lasting clothing made with honesty and responsibility.

From a small dream to a steadily expanding homegrown brand, our story continues to evolve with every customer who chooses us and every product we create with care.